Canelo Card | Broxel Fintech
Broxel stands as a proudly Mexican company and a forefront technology leader in payment solutions. For over a decade, the company has been dedicated to forging pathways and providing alternatives for financial inclusion in both Mexico and the United States, ultimately enhancing the lives of its users and clients.
We had the challenge to create a new campaign and branding for it’s new B2C card for Mexico and the US. We chose Saúl "Canelo" Álvarez to be the spokesman of this product and the face of the company. He stands out as the most important and admired pugilistic figure, an idol inside and outside the ring. His charisma, results, and closeness to the people have fueled the daily growth of passion for boxing.
With the comprehensive campaign, we made a bold statement, exciting both boxing enthusiasts and practitioners, and positioning Broxel for the acquisition of its flagship product.
